FRUM
Work
Future Retail Strategy Consulting
Based on an intensive research, we visualized the future customer journey scenarios of automotive retail marketing, all based on the up-coming new digital technologies. See More
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Hyundai Motorstudio Digital UX/UI
For Hyundai Motorstudio Digital, we designed the customer experience journey and UX friendly interfaces that require minimum efforts to learn. See More
Digital Retail Fact Book based on Hyundai Motorstudio Digital@Coex
We produced a Fact Book to support the global proliferation of Hyundai Motorstudio Digital, defining its contents and guidelines for operations and customer services manual. See More
Digital Channel Optimization
A strategic vision for corporate digital communication through an integrated website was developed to ensure consistent brand experience. See More
Hotel Shilla Dutyfree Next generation system built-up UX/UI
New ways of managing data on both customers' side & the backend system, and enhanced UI designs were drawn out, for both desktop and mobile in Korean and Chinese. See More
Hyundai Motor Group Online Communication
We have initiated new online communication strategy based upon brand journalism, and stepped further to build up and integrate 10 official online channels. See More
Planning Customer Experience Management
To better manage customer engagements, detailed improvements in humanware, hardware and software were devised to provide a differentiated experience and values. See More
Smart Design Working System 'cocoma'
Sponsored by the Ministry of Trade, Industry & Energy, we developed a smart design working system allowing designers to work with colleagues of other specialty with uninhibited creativity. See More
Hankook Tire Global Web Strategy
We established a global web strategy, governance model planning, and operation process and creative strategy for Hankook Tire's websites. See More
Developing Hyundai Motor Company’s Plant Tour Program (Asan Plant)
We have re-designed Asan Plant Tour Experience based on Hyundai Motor Company’s Plant Tour Program Improvement Strategy in 2013. See More
Developing Hyundai Motor Company’s Plant Tour Program (Jeonju Plant)
We have re-designed Asan Plant Tour Experience based on Hyundai Motor Company’s Plant Tour Program Improvement Strategy in 2013. See More
Establishing Global Web Guideline for Doosan Group’s 22 Affiliates
We restructured and produced web style guideline for Doosan Group’s global website as well as 77 other websites run by the group's 23 affiliates. See More
Samsung Fire & Marine Insurance Co. Anycar Direct web/mobile site UI Improvement
We provided new UI design for the website’s main page and the navigation tabs to improve Anycar Direct’s online identity and user convenience. See More
Anycardirect Web Mobile Site Main Page Devlopment
For Samsung Fire & Marine Direct, we created several UI prototypes to increase revenue of new products while maintaining the level of auto insurance sales. See More
Hankook Tire 'Driving Emotion' Brand Contents
The ‘Driving Emotion’ brand content project helped to effectively express Hankook Tire's brand identity, and expand it as a corporate heritage. See More
Developing Hyundai Motor Company’s Plant Tour Program (Ulsan Plant)
Diagnosing problems of the plant tour program from service design perspective, we formulated improvement strategies for systematic experiential marketing. See More
Global Plant Tour Website Development
Hyundai Motor Company Corporate Culture PR Website has been enriched with new contents while systematically organizing the existing data and information of key production bases overseas. See More
Kia Motors Corporate Culture PR Website Development
The strategy of website and contents was established for the communication transcending all ages in regard to the Kia Motors' status and visions. See More
Web Contents Accessibility Consulting
Samsung electronics approached us for a standard web accessibility to worldwide users to make it possible for them to enjoy a good usability. See More
Development of Medical Service Design Guideline
We have developed a practical guideline for service design to vitalize small and medium-sized hospitals See More
Development & Implementation of Campaign Strategies for SK Telecom
SK Telecom and us worked together to implement "good gift for all nationals campaign" in 5 major cities, in a bid to promote the client's official sales outlets. See More
Samsung Medison Website Development & Global Roll-out
Usability and accessibiliy were enhanced through our redesigned IA and UI, and those were successfully rolled out to 9 countries. See More
Digital Sales Process Innovation
We established Hyundai Motor's sales process and designed a tablet PC application called 'Smart Planner' See More
Samsung.com B2B
As a trusted partner, we established an improved user experience, and have integrated dispersed B2B sites into unified Samsung.com platform. See More
Digital Marketing Strategy Consulting based on New Technology
In order to meet the need of rapidly changing market, Hyundai necessitated a new digital market strategy, targeting on securing more of it's fans. See More
SNS Operation Strategy Consulting
SNS management system guidelines were created for Hyundai by defining the SNS operating principles and responding process as well as R&R. See More
IP based Broadcasting 'pooq' Service Consulting
We gave MBC a comprehensive consultation service on strategic planning and design of IP based broadcast in N-Screen environment. See More
Product Contents Innovation
For Samsung Electronics products, we defined ‘What to Say’ and ‘How to Say’ from the marketing perspective, and created a content strategy and a creative guideline. See More
Samsung Brandsite Integration
We integrated 7 brand sites into the domestic Samsung.com site in 2 phases in 2010 and 2011. See More
SNS Brand Communication Campaign
We planned ‘Make Your Sound’ campaign in order to secure the loyal fan base, and created an interactive movie in relation with the‘Mega Orgel’TVC. See More
KB Kookmin Card Brand Renewal
We commenced the project with a goal to establish a guideline and a visual system based on KB Kookmin Card's brand strategy. See More
Visual Identity Renewal
We designed and implemented new pictograms on Hana bank's brand materials for users to understand and relate to its account characterstics at one glance. See More
Brand Application Design
By producing an integrated brochure and a welcome package, we were able to effectively express the brand identity of Hyundai Card Hyundai Capital. See More